E-Business & E-Marketing

The Surprising Truth About Email Marketing in 2018



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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/

0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work ? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.

0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.

1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work , yes, because people still read emails.

1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.

2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.

2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.

4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.

4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.

4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.

5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.

6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.

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Comments (44)

  1. you're the man, Neil! really nice tips, I'll try to apply them.
    yeah, I am an email marketing believer in 2019 😀

  2. Thank you for this! I have been freaking out since my email provider asked me to scrub my list and it's so good to know that it's actually helping me! Thank you so much and it's also motivated me to look into using Facebook to get the to re-subscribe because I used to be mostly selling and now we're adding a lot of value.

  3. useful video neil and his friend. Thanks!

  4. I know this video is a little old, but if I can get a question answered that would be great. At what level of subscribers do you actually see ANY revenue? – Or even your FIRST sale!

  5. Hey Neil, I have a lawn care franchise and I’m starting a weekly email campaign. A lot of the content is surrounding tips and conditions for homeowners to look out for on the lawn.

    In my head, I’ve been planning out a lot of video and pictures to add value. Knowing what I know now, should I be choosing a different platform to show them through media or stay with email and just write in text?

    Thanks!

  6. Sendlane does this…you can set it for how often you want your emails scrubbed (I’m doing 30 days). And you can do this by list.

  7. Sir please make video on E-mail marketing for beginners……

  8. With the text based email I think it really depends on what your offering.

  9. What if they open it but they don't click on the link to your content?

  10. Excellent video. I have been wondering about scrubbing my list. Now I know what to do. Thanks!

  11. Hey Neil! I've been looking into creating a secondary source of income, that may become a primary source of income if it grows enough, but I've been watching a lot of Alex Becker, Gary Vee, and you recently and I wanna know where to get started if I'm a complete beginner without a business. Can I use affiliate marketing combined with email marketing to generate a couple thousand dollars a month? Where do I go to learn the very basics? Thanks!

  12. Hey Neil, I'm in charge of my startup's marketing and sales, and I come from a direct marketing background where we used to do things via direct mail. Now it's email. My question is are newsletters relevant anymore? I'm noticing a lot of email marketers don't seem to say anything about newsletters. Are long form newsletters relevant? Or should we blog the newsletter, and send a short email saying, "Hey, the newsletter is up, come to the blog."?

  13. Thanks

  14. Nice video, Thanks for sharing

  15. Hi Neil, what are your thoughts on blogging on Medium vs. Quora vs. Own Blog?

  16. Neil great content is what you're known for and you always deliver. Could you answer this for me, what other tips or pointers would you give to reach the inbox, with doing cold bulk email campaigns for affiliate products and/or CPA?

  17. Email marketing has always been the secret for many big business to keep engagement high. I always think why big business like Amazon, Facebook, Instagram or Twitter always ask email first at their front page.

    I believe email marketing can be more powerful than social media. The problems with social media are they always change their algorithm all the time. However, people rarely change their email address.

    I also publish new video on my Youtube channel on "Why Email Marketing is Very Important in 2019". I hope you can watch my video and get blessed too 🙂

  18. We love you

  19. Good video

  20. Do you remove pictures even if you are selling physical products?

  21. Hey Neil ! Do you personally use WordPress? Or something else

  22. Hey Neil, I have been following you though social media, and I really love your content. I would like to know your thoughts on learning and using wordpress vs WiX for making and hosting sites. As I am currently using Wix and putting a lot of time and effort into it, I just wanted to be a bit more confident about that decision, because I can seriously put some extra effort to learn wordpress. I am a music producer and also run a small production house in India called Studio 6 Productions. Love N Regards | Arijit Saha

  23. Just awesome! So, does text-based emails replaces or acts as your landing page?

  24. Great information, thank you

  25. I am a new author, I'd like to k how how to get that email list going. And also see a lot of sales start to happen. Any tips?

  26. NICE video 🙂 Lot of new things I didnt consider..

  27. I switched niche and I have 28k contacts, high quality mailing list that I want to sell in category: Making money (ways to get money on internet). All contacts were obtained with a blog.

  28. Priceless! Thanks

  29. We agree!

  30. Hi Neil,

    Big fan of your work! In regards to deleting images/videos on emails. Would 1 image on an email be alright? I understand that removing images give you a better chance of being whitelisted. But sometimes 1 image on an email looks great. Please let me know

  31. I love you, Neil. I really wanna be mentored by you.

  32. Great tips! Thanks.

  33. wow… this is awesome… thanks for your tips…

  34. Cheers for this, I've been looking for "components of email" for a while now, and I think this has helped. Have you heard people talk about – Jenevi Digital Duppy – (search on google ) ? Ive heard some decent things about it and my m8 got great success with it.

  35. That was so helpful just what I needed thank you

  36. Please make a video on messenger Vs email

  37. what's best service for email marketing

  38. Thanks. Sounds like really nice tips.

  39. Wow. You're replying to almost 90% of the comments. That's awesome.

  40. really helpful from Neil Patel

  41. great stuff Neil

  42. THANK YOU

  43. That is true Neil. People can go away from their social networks, delete, leave, etc. but deleting emails or going away from them is an uncommon thing in the world. So yes, emails will be there till the end, and yes it makes a lot of sense actually to analyze the type of targeted customers and when they open emails and what are their habits when it comes to opening and reading emails. Love your videos as always.

  44. Wow, I love this video, I recently started my own YouTube channel on email marketing, and find your video very inspiring, great job, keep it up.

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